$ Expertise : Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.$ Plan Your Site : A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.
$ Research : Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.
$ Decide : Decide on the most important keywords to use for your sight. Include these keywords in the metatags, copy page, page title, and file names.
$ Search Engine Your Friend : Make friends with your search engine and don't give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.
$ Focus : On the topic at hand and nothing else. The rule is one topic per page.
$ Join Directories : Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.
$ Start Linking Campaign : A most effective SEO method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your site's URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it.
$ Repetition : Repetition is the key to victory. Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.
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